How is the web presence of Québec companies today? The results are largely inadequate for 2015. Only 49.6% of Quebec companies have their own website and only 12.5% are doing e-commerce. So a minority of them can receive orders from their customers via Internet, while 85% of adults between 18 to 64 years old use the Internet and 70% of them do research online before buying.
Why we might be interested in a new .QUEBEC domain?
To obtain an explicit address! With .QUEBEC, it is possible to obtain clearer and more defined addresses. In the minds of people .COM brings credibility, yet knowing that the number of websites will quadruple in a few years the new suffixes will become increasingly necessary because there be less and less names will be available. Some generic domains no longer available for years, will again be on the market with new suffixes like .QUEBEC.
With the heart and the head
One of the most important advantages in registering a .QUEBEC domain for communities and businesses with Quebec as a market is the ability to communicate about their Quebec roots.
It is also possible to consider .QUEBEC domain as complements to your brand. These domain names create an opportunity to offer customized content for Internet users and can improve the customer experience with your brand. This goes far beyond the domain registration. It is a content personalization! With a good strategy, smart companies are finding significant value in registering geographical domain like .QUEBEC to reach targeted customers individually.
A practical example for a company that sells in several countries
Take an online clothing store for example. Imagine having the ability to adjust the content of your website to your Quebec customers via www.votreboutique.quebec and international customers via www.votreboutique.com. A company that is located in Sherbrooke could use a .QUEBEC web address for its Quebec customers a .COM address for customers in the US and .PARIS address to its French customers. Now you’ll be able to serve users with options for example based on current seasons. Quebec users may have the opportunity of seeing the winter collections earlier, while other countries could still shop the summer collections.
The ability to provide localized content based on the location of your consumers and to offer products tailored to their needs enhances the experience for your clientele and could give a boost to sales.
To better serve the Quebec community PointQuébec has reserved several generic names of community service for reasons of relevance.
Domains of municipalities, regions, colleges and public services are now available. If you belong to this category and wish to claim your domain name contact the registrars participating in the program. These registrars will be help you to get your new .QUEBEC web address.
Historically communities have sought to exist on internet. The launch of new domain names is proof of the existence of this identity movement, culturally and geographically. The .SCOT GeoTLD is the last to have been launched. New domain names are still avant-garde, but will be a standard in the coming years.
For more information, please read “Scottish Government website moves to .Scot domain“, an article by The Herald Scotland (Feb. 17 2015).
Founded in 1888, Eastman is a Quebec municipality located on the edge of Mount Orford, an area of 74 km2 where there are several lakes and where also passes the Missisquoi River.
In the run of a new advertising campaign including the creation of a new website, the municipality of Eastman took possession of his .quebec.
The pre-registration period is over!
See you on November 18 for general availability.
In the meantime, find your .QUEBEC web address from our homepage.