How is the web presence of Québec companies today? The results are largely inadequate for 2015. Only 49.6% of Quebec companies have their own website and only 12.5% are doing e-commerce. So a minority of them can receive orders from their customers via Internet, while 85% of adults between 18 to 64 years old use the Internet and 70% of them do research online before buying.
About that Jean-François Gaultier, CEO of Institut de Gouvernance Numérique states:
“We need to catch up! Our companies have every reason to go online, because the consequences of our absence make the Quebecers digital immigrants. Our consumers are buying more and more on ebay, amazon without leaving any fiscal fallout in Quebec, which has a major economic impact. The control loss of our economy is at stake “
Pour beaucoup d’entreprises, avoir un site web est essentiel et relève d’une logique commerciale évidente. À titre d’exemple, lors du dernier Superbowl avez-vous remarqué la quantité de publicités TV pour des services et produits vendus uniquement en ligne (GoDaddy, eSurance, Wix.com, Microsoft, etc.), ainsi que la mise en avant des adresses web et des médias sociaux? Le web est un outil de communication désormais primordial. Toutefois il est important de déterminer l’utilité d’un site web et surtout, s’en servir de la bonne façon.
For many companies, having a website is essential and come from an obvious commercial logic. For example, during the last Superbowl have you noticed the amount of TV advertisements for services and products sold online only (GoDaddy, Esurance, Wix.com, Microsoft, etc.), as well as the highlighting of web and social media addresses? The web is now an essential communication tool. However it is important to determine a website usefulness and most importantly, knowing how to use it the right way.
A website for a business, what for?
- It’s your window to the world, your business card.
- This is an excellent contact point for customer service.
- It is a powerful sales tool to stay competitive.
- This is a free distribution tool for any information, news and promotion.
What if your company does not have a website yet?
1) Save your names Create a website
First, make sure you keep control of your company name and trademarks; they are your most important assets. You may have already invested time and money on your name and logo, it is important not to stop there and protect your brand by acquiring the corresponding web addresses too. Take the opportunity to display your location in Quebec. With a .QUEBEC address, users you are targeting will be able to find your business easily, your website and your content on search engines.
2) Create a website
You must then build yourself a website, because as we have seen this is your business card. Rely on experts, you will save time and money by dealing with specialists. Consider your website as an investment. Soon, you will see the benefits. Your customer service will be improved, your sales will increase, your company will receive additional recognition.
3) Add content to your website
News from your business should be run on your website. In this way, your customers can immediately be aware of new products. The creation of new content regularly (with a blog section for example) will improve your SEO, ie the visibility of your website on search engines.
4) Install an e-commerce plateform
Most of businesses receiving orders over the Internet consider that e-commerce improves their business visibility, increase the number of customers, increase sales and widens the geographical area of customers. Yet only 12.5% of Quebec companies do e- e-commerce. In 2015, that figure is greatly insufficient.
Ask yourself the question: why not have one? How can customers find your business online? Don’t your customers surf the Internet? And above all, how many big successful businesses do not have a website? None; because a company website is an essential marketing tool of the 21st century. Your business can convey a professional image as much as big competitors, for a minor investment. Do not let this opportunity pass.
It’s time to take your place on the web!
*Source: Gouvernement du Québec, Institut de la statistique du Québec – “L’intégration d’Internet aux processus d’affaires dans les entreprises québécoises” – Rapport d’enquête, Août 2013